New Energy Efficiency Financing Program to Help You Close More Deals

California Hub for Energy Efficiency
The State of California in partnership with California’s Investor-Owned Utilities, has launched the Residential Energy Efficiency Loan (REEL) Assistance Program aimed at providing flexible, attractive UNSECURED financing to help YOUR customers complete more home energy retrofit projects. REEL is the first of several programs to be launched by the California Hub for Energy Efficiency Finance (CHEEF).

Home Upgrade Contractors are pre-qualified for REEL. Click here to join the REEL Program.

REEL Program Benefits for Your Customers:

  • Finance 100% of the project cost; no upfront cash
  • UNSECURED LOAN: No liens on the property; no property tax assessment
  • Up to 30% of loan can fund other home improvements (decks, kitchen/bath remodel, etc.)
  • Attractive rates from 5.99% to 7.99%
  • Afford higher efficiency improvements leading to even greater utility rebates and energy savings
  • 24 hours loan approval and 24 hours funding after closing docs are signed

REEL Program Benefits for Your Customers:

  • Offer credible financing option developed by the State of California and the IOUs
  • Receive up to $7,000 in co-op marketing funds to help grow your business
  • Access free online sales training to help your company increase volume and project scope
  • No cost to participate
  • Earn BPI Continuing Education Credit by completing free additional training

Complete an easy two-page application and attend a short webinar to enroll in the REEL program.  Webinars are held every week!